Friday, October 19, 2007

kilo kai

"Anchoring the design is the iconic Kilo Kai logo. In a category rife with visual clichés of
palm trees, sunsets and cartoon pirates, Turner Duckworth reinterpreted one of the
biggest clichés of all, the skull-and-crossbones symbol, by incorporating two K’s to form
the skull’s teeth and bones.

And by executing the design with wit and style, you get the benefit of the built-in messaging along with a unique, ownable look that feels fresh and exciting.

The Kilo Kai bottle’s matte finish adds to the premium feel, and bottlenecks wrapped in grip tape provide a gritty, tactile sensation and touch memory for busy bartenders."

Designed by: Turner Duckworth
Thanks to Peter Allen, Turner Duckworth.

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