Tuesday, June 19, 2007

420 spring water


Completely fabulous design, check the subtle glass moulding which forms a mountainous shape.

Entrant The Wilderness
Client 420 Spring Water Ltd
D&AD, Nomination 2007.

6 comments:

anantha said...

looks damn nice. i wonder why they chose the name 420...

pyl said...

"The spring 420 is sourced from, Tai Tapu lies at the foothills of the South Island's Banks Peninsula, an extinct volcano. 420 is best described as 'volcanic artesian spring water'. It bubbles to the surface under its own pressure and in its own good time, filtering its way through age old volcanic rock to the surface from over 200 metres below. Its relativley low mineral content puts it into the spring category of waters."

anantha said...

thanks for that. my devious mind thought 4 = alphabet d. so 420 = d20, d20 is chemical formula for heavy water! thankfully it's not that contrived.

brianguy said...

It is located at the 42nd parallel, so it was probably inspired by the degree symbol "o" which they turned into 42O. They produce a vodka from the same water source called 42 BELOW

Anonymous said...

Looks like some ribbed sex toy. LOL

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