"Thanks to Milanese fashion house Alberto Aspesi, we can now be as picky about our laundry detergent packaging as we are about other things. Aspesi’s new detersivo (detergent) and ammorbidente (softener) come in No. 1 (incense) and No. 2 (floral), in brilliant bottles designed by Dirk Van Dooren of Tomato."
Laundry detergent packaging does not get fancier and funkier than an Alberto Aspesi.