On Packaging:
The best packaging is real-time, 3-dimensional proof that a brand is alive and well and ready for action. It identifies - and differentiates - a product from four feet away; it touches customers, engages partners and earns its brand ongoing loyalty and mindshare.
source: Hornall Anderson Design Works, Seattle.
Monday, July 31, 2006
Thursday, July 27, 2006
Heavenly Wine
Wally’s Food Company
Wednesday, July 26, 2006
The White Room
For Homebase, UK's D-I-Y chain store. Modern minimal design. Paint cans now look stylish thanks to Turner Duckworth. Attention to details seems to be the underlying strength in all their work. From the name of the colours, to the finish of the cans, to the overall design.
From STEP Design 100 Annual 2006: Packaging category.
source: Turner Duckworth, London & San Francisco.
Martha's Baking Mixes
Liz Earle
Thursday, July 20, 2006
Coffee Masters
Thursday, July 13, 2006
Bootleg Wine
"The Bootleg Wine Collection is outfitted in a sleek, shrink wrapped bottle that looks like leather with a zipper that runs the length of the bottle. The name Bootleg is a play on words that alludes to the country’s shape and reputation for cutting-edge design. The wines are also labeled “Made in Italy” – a mark of cachet in the design world. Well-heeled and classically-structured, these family estate-made wines are the product of more than 650 combined years of winemaking tradition. The wineries themselves vary in regionality and theme, but share a desire and commitment to produce a single, top-quality wine evocative of their viticultural area inside a package that embodies their view of Italy: sexy, innovative and modern."
Bootleg Wine
source: Turner Duckworth.
Bling
Monday, July 10, 2006
Reebok
Saturday, July 08, 2006
John Duval
Belu
Clearly Canadian 2002
Life
Friday, July 07, 2006
"..."
The best packaging is real-time, 3-dimensional proof that a brand is alive and well and ready for action. It identifies - and differentiates - a product from four feet away; it touches customers, engages partners and earns its brand ongoing loyalty and mindshare.
source: Hornall Anderson Design Works, Seattle.
source: Hornall Anderson Design Works, Seattle.
Carlton
Tuesday, July 04, 2006
Waitrose Cooks Ingredients
Evian Water
Monday, July 03, 2006
Hyper Cow
Saturday, July 01, 2006
mion
The Stinking Rose
Subscribe to:
Posts (Atom)